Abstract: A method for printing images on a substrate wherein the image has a textured, three-dimensional appearance is described. The printing method comprises printing a graphic design consisting of very fine lines having varying width, shape and orientation. This process is effective on the first surface of a pre-metalized substrate and on the second surface of a clear substrate. The lines are printed using an ink which even after drying or curing has a thickness (height above the film) to produce the desired textured effect. A layer of reflective ink is then printed over the entire boundary of the printed substrate, including over the clear ink. A protective layer of pigmented ink may then be printed over the reflective ink to protect the decorative substrate from abrasion. This printing process method may be used to make labels (both flat and formed) for any decorative application.