Abstract: Systems and techniques are disclosed for creating and sharing short, customized media clips on social networks. The system can perform media content analysis (i.e., facial recognition, audio recognition, etc.) on a media. The system can generate metadata associated with the media content based on the media content analysis. A user can submit a search query for characteristics of the media content. The system can perform a search on the generated metadata based on the received search query. The system can return identified portions of the media content that satisfy the search on the generated metadata. A short, customized clip created from the identified portions of the media content can be shared to a social media network.