Patents by Inventor Scott Eric Lipsky

Scott Eric Lipsky has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • Dynamically targeting online advertising messages to users
    Patent number: 7254547
    Abstract: A facility for providing targeted advertising messages is described. The facility receives advertising requests each identifying a user. For each received advertising request, the facility applies a sequence of conditions to information relating to the identified user. The facility replies to each advertising request with an advertising message associated with the first condition in the applied sequence that is satisfied.
    Type: Grant
    Filed: November 22, 2000
    Date of Patent: August 7, 2007
    Assignee: aQuantive, Inc.
    Inventors: Steve Beck, Scott Eric Lipsky, Vladimir Victorovich Schipunov
  • Dynamically optimizing the presentation of advertising messages
    Patent number: 7031932
    Abstract: A facility for adjusting the execution of an advertising campaign in which advertising messages are presented using a plurality of advertising alternatives as described. During a first time period, the facility presents advertising messages using each of the advertising alternatives in accordance with an initial allocation for each of the advertising alternatives. Also during the first time period, the facility tracks the performance of the advertising campaign with respect to each of the advertising alternatives. Based upon the tracking during the first time period, the facility attributes a performance score to each of the advertising alternatives for the first time period.
    Type: Grant
    Filed: July 25, 2000
    Date of Patent: April 18, 2006
    Assignee: aQuantive, Inc.
    Inventors: Scott Eric Lipsky, Chen Yu