Abstract: A method that includes obtaining information that indicates an insertion point for a first ad break. The method also includes receiving a manifest associated with a video; generating a modified manifest comprising first segment locator information for causing a player to request a number of segments, wherein generating the modified manifest comprises inserting into the manifest at the insertion point the first segment locator information, wherein the first segment locator information comprises a first uniform resource locator (URL) or URL template information for generating the first URL, and wherein the first URL includes a segment identifier; providing the modified manifest to the player; receiving from the player a segment request comprising the segment identifier; and in response to receiving the segment request comprising the segment identifier, providing to the player a segment or a redirect message for causing the player to request the segment.

Abstract: A method that includes obtaining information that indicates an insertion point for a first ad break. The method also includes receiving a manifest associated with a video; generating a modified manifest comprising first segment locator information for causing a player to request a number of segments, wherein generating the modified manifest comprises inserting into the manifest at the insertion point the first segment locator information, wherein the first segment locator information comprises a first uniform resource locator (URL) or URL template information for generating the first URL, and wherein the first URL includes a segment identifier; providing the modified manifest to the player; receiving from the player a segment request comprising the segment identifier; and in response to receiving the segment request comprising the segment identifier, providing to the player a segment or a redirect message for causing the player to request the segment.

Abstract: In general, in an aspect, second look advertising is enabled. During an original advertisement selection process at a network infrastructure, original-selection advertisements are selected for play back with a streaming format video on a viewer device. After the original advertisement selection process, the streaming format video is presented on the viewer device together with advertisements that are provided by a helper process and can include the original-selection advertisements or other advertisements or both.

Abstract: A method that includes obtaining information that indicates an insertion point for a first ad break. The method also includes receiving a manifest associated with a video; generating a modified manifest comprising first segment locator information for causing a player to request a number of segments, wherein generating the modified manifest comprises inserting into the manifest at the insertion point the first segment locator information, wherein the first segment locator information comprises a first uniform resource locator (URL) or URL template information for generating the first URL, and wherein the first URL includes a segment identifier; providing the modified manifest to the player; receiving from the player a segment request comprising the segment identifier; and in response to receiving the segment request comprising the segment identifier, providing to the player a segment or a redirect message for causing the player to request the segment.

Abstract: In general, in an aspect, second look advertising is enabled. During an original advertisement selection process at a network infrastructure, original-selection advertisements are selected for play back with a streaming format video on a viewer device. After the original advertisement selection process, the streaming format video is presented on the viewer device together with advertisements that are provided by a helper process and can include the original-selection advertisements or other advertisements or both.

Abstract: A method that includes receiving a manifest associated with a video, wherein the manifest indicates an insertion point for a first ad break and the manifest comprises first ad break duration information indicating a duration of the first ad break. The method also includes: generating a modified manifest, wherein generating the modified manifest comprises inserting into the manifest at the insertion point first segment locator information for causing a player to request a number of segments, wherein the first segment locator information comprises a first uniform resource locator (URL) or URL template information for generating the first URL, and wherein the first URL includes a segment identifier, and further wherein the modified manifest comprises segment duration information specifying a segment duration associated with the segment identifier.

Abstract: In general, in an aspect, second look advertising is enabled. During an original advertisement selection process at a network infrastructure, original-selection advertisements are selected for play back with a streaming format video on a viewer device. After the original advertisement selection process, the streaming format video is presented on the viewer device together with advertisements that are provided by a helper process and can include the original-selection advertisements or other advertisements or both.

Abstract: In general, in an aspect, second look advertising is enabled. During an original advertisement selection process at a network infrastructure, original-selection advertisements are selected for play back with a streaming format video on a viewer device. After the original advertisement selection process, the streaming format video is presented on the viewer device together with advertisements that are provided by a helper process and can include the original-selection advertisements or other advertisements or both.

Abstract: In general, in an aspect, second look advertising is enabled. During an original advertisement selection process at a network infrastructure, original-selection advertisements are selected for play back with a streaming format video on a viewer device. After the original advertisement selection process, the streaming format video is presented on the viewer device together with advertisements that are provided by a helper process and can include the original-selection advertisements or other advertisements or both.

Abstract: A method for invoice agent coupling includes, among other things, receiving a service invoice generated by a primary service provider and receiving an authorization of payment of the service invoice. Additional steps include receiving a request for early payment authorization, and transmitting a services payment to the primary service provider.