Patents by Inventor Scott Happell

Scott Happell has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • Patent number: 10721541
    Abstract: Apparatuses, methods, and storage media for determining effectiveness of an advertisement are described. In one instance, an apparatus for determining effectiveness of an advertisement may include a digital device matching engine, communicatively coupled to the processors, to receive and process information obtained from a web site accessed by a digital device, and to match the digital device to a TV set, based at least in part on the processed information. The apparatus may further include a conversion determination engine, communicatively coupled to the processors, to determine a level of conversion associated with an advertisement rendered by a broadcasting media to the TV set, based at least in part on the matching of the digital device to the TV set. The apparatus may be configured to provide recommendations to advertisement regarding the effectiveness of their advertising campaign. Other embodiments may be described and claimed.
    Type: Grant
    Filed: July 16, 2018
    Date of Patent: July 21, 2020
    Assignee: ISPOT.TV, INC.
    Inventors: Sean Muller, Greg Havener, Dennis Ameen, Scott Happell, Nicole Lawless DesJardins, David Friedl
  • Publication number: 20200021893
    Abstract: Apparatuses, methods, and storage media for determining effectiveness of an advertisement are described. In one instance, an apparatus for determining effectiveness of an advertisement may include a digital device matching engine, communicatively coupled to the processors, to receive and process information obtained from a web site accessed by a digital device, and to match the digital device to a TV set, based at least in part on the processed information. The apparatus may further include a conversion determination engine, communicatively coupled to the processors, to determine a level of conversion associated with an advertisement rendered by a broadcasting media to the TV set, based at least in part on the matching of the digital device to the TV set. The apparatus may be configured to provide recommendations to advertisement regarding the effectiveness of their advertising campaign. Other embodiments may be described and claimed.
    Type: Application
    Filed: July 16, 2018
    Publication date: January 16, 2020
    Inventors: Sean Muller, Greg Havener, Dennis Ameen, Scott Happell, Nicole Lawless DesJardins, David Friedl
  • Patent number: 10405037
    Abstract: Television transmissions are received at multiple locations across a large area. Advertisements may be identified, harvested and tagged from within in the television transmissions. The advertisements may be assigned identifiers; media plans may be determined. Advertisement representations (e.g. fingerprints) may be used to identify advertisements in television content received by the smart TVs. The smart TVs may report the fingerprints along with other identifiers or samples thereof. Television content and advertisements therein as rendered by the smart TVs may be categorized as live, timeshifted, on-demand, over-the-top, and the like. The advertisements may be categorized as occurring in national or local/regional ad slots. The data from the smart TVs may be used to determine ad impressions, gross rating points, and target rating points. View rates for advertisements may also be determined and variations of advertisement may also be prepared.
    Type: Grant
    Filed: August 23, 2016
    Date of Patent: September 3, 2019
    Assignee: ISPOT.TV, INC.
    Inventors: Sean Muller, Scott Happell
  • Publication number: 20160366492
    Abstract: Television transmissions are received at multiple locations across a large area. Advertisements may be identified, harvested and tagged from within in the television transmissions. The advertisements may be assigned identifiers; media plans may be determined. Advertisement representations (e.g. fingerprints) may be used to identify advertisements in television content received by the smart TVs. The smart TVs may report the fingerprints along with other identifiers or samples thereof. Television content and advertisements therein as rendered by the smart TVs may be categorized as live, timeshifted, on-demand, over-the-top, and the like. The advertisements may be categorized as occurring in national or local/regional ad slots. The data from the smart TVs may be used to determine ad impressions, gross rating points, and target rating points. View rates for advertisements may also be determined and variations of advertisement may also be prepared.
    Type: Application
    Filed: August 23, 2016
    Publication date: December 15, 2016
    Inventors: Sean MULLER, Scott HAPPELL
  • Publication number: 20160337695
    Abstract: Television transmissions are received at multiple locations across a large area. Advertisements are identified, harvested and tagged from within in the television transmissions. The advertisements are made into smaller representations (“fingerprinted”) and are assigned identifiers and media plans are determined for the advertisements. Smart TVs use the advertisement representations to identify advertisements in television content received by the smart TVs. The smart TVs report the advertisement identifiers and identifiers of shows in the television content received by the smart TVs. The television content and advertisements as rendered by the smart TVs are categorized as live, timeshifted, on-demand, over-the-top, and the like. The advertisements are categorized as occurring in national or regional ad slots. The data from the smart TVs is used to determine ad impressions, gross rating points, and target rating points.
    Type: Application
    Filed: July 25, 2016
    Publication date: November 17, 2016
    Inventors: Sean MULLER, Scott HAPPELL, Ewan GODLEY
  • Patent number: 9402111
    Abstract: Television transmissions are received at multiple locations across a large area. Advertisements are identified, harvested and tagged from within in the television transmissions. The advertisements are made into smaller representations (“fingerprinted”) and are assigned identifiers and media plans are determined for the advertisements. Smart TVs use the advertisement representations to identify advertisements in television content received by the smart TVs. The smart TVs report the advertisement identifiers and identifiers of shows in the television content received by the smart TVs. The television content and advertisements as rendered by the smart TVs are categorized as live, timeshifted, on-demand, over-the-top, and the like. The advertisements are categorized as occurring in national or regional ad slots. The data from the smart TVs is used to determine ad impressions, gross rating points, and target rating points.
    Type: Grant
    Filed: September 17, 2014
    Date of Patent: July 26, 2016
    Assignee: ISPOT.TV, INC.
    Inventors: Sean Muller, Scott Happell, Ewan Godley
  • Publication number: 20160080789
    Abstract: Television transmissions are received at multiple locations across a large area. Advertisements are identified, harvested and tagged from within in the television transmissions. The advertisements are made into smaller representations (“fingerprinted”) and are assigned identifiers and media plans are determined for the advertisements. Smart TVs use the advertisement representations to identify advertisements in television content received by the smart TVs. The smart TVs report the advertisement identifiers and identifiers of shows in the television content received by the smart TVs. The television content and advertisements as rendered by the smart TVs are categorized as live, timeshifted, on-demand, over-the-top, and the like. The advertisements are categorized as occurring in national or regional ad slots. The data from the smart TVs is used to determine ad impressions, gross rating points, and target rating points.
    Type: Application
    Filed: September 17, 2014
    Publication date: March 17, 2016
    Inventors: Sean MULLER, Scott HAPPELL, Ewan GODLEY
  • Publication number: 20150332309
    Abstract: A computer system and set of routines which determine a score for an advertisement.
    Type: Application
    Filed: May 13, 2014
    Publication date: November 19, 2015
    Applicant: ISPOT.TV, INC.
    Inventors: Sean MULLER, Ewan GODLEY, Scott HAPPELL, Greg HAVENER, Adam YOUNGERS
  • Publication number: 20070226691
    Abstract: A computing system for associating one or more attribute tags with one or more executable test cases. A test case is accessed by the computing system. In addition, various attribute tags are also accessed by the computing system. The attribute tags comprise one or more attributes that describe properties of the test case. The attribute tags are then associated with the test case. Thus, the attribute tags permit useful designation of a variety of attributes as being associated with the test case.
    Type: Application
    Filed: February 23, 2006
    Publication date: September 27, 2007
    Applicant: Microsoft Corporation
    Inventors: Scott Happell, Ujjwal Sarin