Abstract: A billboard advertising structure that has a first digital screen on the front and a second digital screen on the back. A computer is in communication with the digital screens. At least one sensor is in communication with the computer. The computer uses the at least one sensor to collect information from outside the billboard advertising structure. A data transmitter is configured to transmit data and a data receiver is configured to receive commands. The computer preferably considers the information that was received via the at least one sensor to determine what should be displayed on either or both digital screens and/or to adjust the brightness of the screens. The billboard advertising structure could be mounted to a median with traffic on each side and could be one of a plurality mounted to the median. Instead of having digital screens, the billboard advertising structure could have conventional display surfaces.