Abstract: A shipping container apparatus for goods, convertible for use as a display apparatus for the goods. A tray, which holds and displays the goods, has a bottom panel member and at least one tray wall member, which includes at least one integrated separable member. A lid is releasably attached to the tray for covering the goods during shipping. The lid at least one lid wall member positionable over at least a portion of the tray wall member. The lid wall member includes at least one flap member, which is moveable from a substantially closed position to a substantially open position. The flap member of the lid means is positionable over and attachable to at least a portion of the frangibly integrated separable member. Attachment of the flap member of the lid means to a frangibly integrated separable member maintains the lid means and tray means attached to each other as an integrated shipping container.