Abstract: The invention is a computer-aided method of optimizing advertisements and content by grouping viewers into scientific segments, optimizing an advertisement and pieces of content by scientific segments, selecting an advertisement or content to display to a scientific segment, and creating a scientific targeted advertisement or piece of content.

Abstract: An internet based system for conducting self-assessment and self-improvement inquiries, including expert and peer evaluations, advisement, and support within the context of an internet based dynamic and interactive online community designed to further the self-assessment and self-improvement process by providing users with computer based self-assessment and self-improvement tests utilizing a dynamic flash based “video-game-like” interface and, then providing the results to be used within that interactive online community to further the self-improvement process by the participation in an internet-based online community in which the user is matched with actual online resources with aptitudes and preferences as determined by the results of the directed self-assessment. Said results may also be used to match vocational and avocational aptitudes with the potential employers and mentors of the social community.