Abstract: An illuminating device is provided, including a first informational block and a second informational block. The first informational block may include an informational communication. The informational communication may include at least one graphic illustration having a defined graphic area. The panel may be positioned such that at least a portion of the informational communication is substantially visible through the viewing plane. The second informational block may include a sponsor communication. The information blocks may be encompassed by a frame and be illuminated by a light emitting source within the frame.