Abstract: Customer activity (especially activity on Internet web sites) is monitored in correspondence to a product or other entity, in order to enable a forecast of future “consumption” of the product or entity. (Consumption may be the sale, rental, use, viewing or interest in the product or other entity.) First, the monitoring method includes gathering activity information that characterizes the activity of the customers with reference to the entity. Then, the gathered activity information is mapped to a psychographic profile that represents a level of interest of the customers as a function of corresponding phases of a consumption cycle. Finally, the mapped activity information as well as control information (which may include product metadata, customer data, product contextual data) are processed to formulate the forecast of future consumption of the entity.

Abstract: Customer activity (especially activity on Internet web sites) is monitored in correspondence to a product or other entity, in order to enable a forecast of future “consumption” of the product or entity. (Consumption may be the sale, rental, use, viewing or interest in the product or other entity.) First, the monitoring method includes gathering activity information that characterizes the activity of the customers with reference to the entity. Then, the gathered activity information is mapped to a psychographic profile that represents a level of interest of the customers as a function of corresponding phases of a consumption cycle. Finally, the mapped activity information as well as control information (which may include product metadata, customer data, product contextual data) are processed to formulate the forecast of future consumption of the entity.