Abstract: A packaging assembly is provided for storing and merchandising electric components, such as electrical cables. Until now, cables and other electrical components have typically in disposable container, which were generally not reusable, and often require knives or tools to open, risking damage and injury. However, to combat problems associated with conventional devices and techniques, an easy-to-use reusable packaging assembly is employed. The packaging assembly utilizes a box and a lid that are coupled together with latch assemblies. Then, a sheath can slidably engage the box and lid to allow for, ease of marketing. The combination then allows for easy storage and mechanizing for cables that has not become available until now.