Patents by Inventor Scott Shifflett
Scott Shifflett has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).
-
Publication number: 20100131360Abstract: A system and method are disclosed for allowing networks and publishers to manage the rates of their inventory to optimize their yield. The yield is determined based on a set of rates which may be stored in a rate card. The rates may be established based on targeting attributes. A publisher may adjust its rates on the rate card by selecting a particular attribute and/or rate and modifying the rate by an amount or percentage. The publisher may download its rate card and then upload a modified rate card that includes the adjusted rates.Type: ApplicationFiled: November 21, 2008Publication date: May 27, 2010Applicant: Yahoo! Inc.Inventors: Scott Shifflett, Steven Hartman, Matthew Plummer, Kara Perry, Tom Furukawa, Jacqueline Bleth
-
Publication number: 20100121691Abstract: Generally, embodiments of the present invention provides for methods, systems and computer program products for utilizing non-compete advertisement tags in an advertisement serving system. The method according to one embodiment of the present invention comprises identifying one or more web pages that contain a first advertisement tag and selecting a given web page from the one or more web pages. A second inactive advertisement tag is then inserted into the web page, which requests an advertisement for the web page that is subsequently ignored. The method further comprises monitoring a number of impressions the web page receives using the second advertisement tag in order to determine a traffic forecast. The method further comprises setting the second advertisement tag to an active status, causing the first advertisement tag from the web page to be removed and an advertisement to be returned in response to the request by the second advertisement tag.Type: ApplicationFiled: November 11, 2008Publication date: May 13, 2010Applicant: Yahoo! Inc.Inventors: Scott Shifflett, Steven Hartman, Matthew Plummer, Margaret Shih
-
Publication number: 20100100415Abstract: Systems, methods, and computer programs for implementing a common tag format in an Internet advertising and tracking system are provided. In one embodiment, the system includes an ad delivery system, a beacon system, and a management system. The ad delivery system serves ads to a browser visiting a publisher's web page. The beacon system collects usage data on the publisher's web site. The management system receives a service request, checks the request type of the service request, and then forwards the request to the ad delivery system, or to the beacon system, or to both, according to the request type. The service request is originated by a common tag embedded in the publisher's web page when loaded by a browser. The same common tag format is used for ad and tracking requests, thereby simplifying the management of the publisher's website and simplifying the migration process to change from just tracking a website to serving ads, merely by changing a parameter in the tag embedded in the publisher's page.Type: ApplicationFiled: October 17, 2008Publication date: April 22, 2010Applicant: Yahoo!,Inc.Inventors: Matt Plummer, Steven Hartman, Scott Shifflett, Margaret Shih, Linda S. Lee
-
Publication number: 20100094708Abstract: A system for defining objects within a database is disclosed. The system includes an inventory identification application that generates an inventory identifier. The inventory identifier being a reference saved to the database that specifies characteristics of data within an inventory unit. A publisher using the inventory identifier application defines the specific characteristics and the inventory identifier application generates code. The publishers use the generated code within a website to recall the inventory identifier that is saved in the database. The system also includes a server system that receives a request to recall the inventory identifier. The request is the result of execution of the generated code when the website is accessed by a user. The request is fulfilled by accessing the inventory identifier at the database and matching data within the inventory unit based on the stored characteristics within the inventory identifier.Type: ApplicationFiled: October 15, 2008Publication date: April 15, 2010Applicant: Yahoo! Inc.Inventors: Venkatesh B. Natrajan, Margaret Shih, David Chaiken, Dirk Reinshagen, Matt Plummer, Steven Hartman, Scott Shifflett, Raymie Stata
-
Publication number: 20100088186Abstract: Embodiments of methods, apparatuses, or systems associated with advertising inventory controls are disclosed.Type: ApplicationFiled: October 8, 2008Publication date: April 8, 2010Inventors: Scott Shifflett, Steven Hartman, Matt Plummer, Sundar Seshadri, Robert van Gent, Kara Perry, Brad Ciraulo, Venkatesh B. Natrajan
-
Patent number: 7483886Abstract: A system and method of generating an ordered search list via a search engine by determining various account balances to determine where a search listing will appear, if at all, in a search results list. If a web site advertiser's account is below a threshold, the search listing associated with the advertiser will not appear in the search list. Various balances may be used. Some of the balances may be closer to real-time balances and others may be more accurate, for example by removing certain event charges that were later determined to be non-chargeable. By using and monitoring the various account balances, the search engine prevents over-delivery of advertising through search result listings and possible over-billing of the advertisers.Type: GrantFiled: May 9, 2006Date of Patent: January 27, 2009Assignee: Yahoo! Inc.Inventors: Dominic Dough-Ming Cheung, Scott A. Shifflett, Darren J. Davis, Eugene F. Hu, Scott W. Snell, Peter Savich
-
Publication number: 20060206355Abstract: A system and method of generating an ordered search list via a search engine by determining various account balances to determine where a search listing will appear, if at all, in a search results list. If a web site advertiser's account is below a threshold, the search listing associated with the advertiser will not appear in the search list. Various balances may be used. Some of the balances may be closer to real-time balances and others may be more accurate, for example by removing certain event charges that were later determined to be non-chargeable. By using and monitoring the various account balances, the search engine prevents over-delivery of advertising through search result listings and possible over-billing of the advertisers.Type: ApplicationFiled: May 9, 2006Publication date: September 14, 2006Inventors: Dominic Cheung, Scott Shifflett, Darren Davis, Eugene Hu, Scott Snell, Peter Savich
-
Patent number: 7076479Abstract: A system and method of generating an ordered search list via a pay-for-performance search engine by determining various account balances to determine if a search listing is given preferential placement in a search list. If a web site advertiser's account is below a threshold, for example zero dollars, the search listing associated with the advertiser is not given preferential placement in a search list regardless of the advertiser bid amount for that search listing. Various balances may be used. Some of the balances may be closer to real-time balances and other may be more accurate, for example by removing click charges that were later determined to be non-chargeable. By using the various account balances, the pay-for-performance search engine prevents over-delivery of preferential placement and possible over-billing of the advertisers.Type: GrantFiled: August 3, 2001Date of Patent: July 11, 2006Assignee: Overture Services, Inc.Inventors: Dominic Dough-Ming Cheung, Scott A. Shifflett, Darren J. Davis, Eugene F. Hu, Scott W. Snell
-
Patent number: 7043471Abstract: A system and method of generating an ordered search list via a search engine by determining various account balances to determine where a search listing will appear, if at all, in a search results list. If a web site advertiser's account is below a threshold, the search listing associated with the advertiser will not appear in the search list. Various balances may be used. Some of the balances may be closer to real-time balances and others may be more accurate, for example by removing certain event charges that were later determined to be non-chargeable. By using and monitoring the various account balances, the search engine prevents over-delivery of advertising through search result listings and possible over-billing of the advertisers.Type: GrantFiled: March 28, 2002Date of Patent: May 9, 2006Assignee: Overture Services, Inc.Inventors: Dominic Dough-Ming Cheung, Scott A. Shifflett, Darren J. Davis, Eugene F. Hu, Scott W. Snell, Peter Savich
-
Publication number: 20030028529Abstract: A system and method of generating an ordered search list via a search engine by determining various account balances to determine where a search listing will appear, if at all, in a search results list. If a web site advertiser's account is below a threshold, the search listing associated with the advertiser will not appear in the search list. Various balances may be used. Some of the balances may be closer to real-time balances and others may be more accurate, for example by removing certain event charges that were later determined to be non-chargeable. By using and monitoring the various account balances, the search engine prevents over-delivery of advertising through search result listings and possible over-billing of the advertisers.Type: ApplicationFiled: March 28, 2002Publication date: February 6, 2003Inventors: Dominic Dough-Ming Cheung, Scott A. Shifflett, Darren J. Davis, Eugene F. Hu, Scott W. Snell, Peter Savich