Abstract: A molded, lead bodied fishing lure including a relatively large surfaced, concave blade portion. In various constructions, the lure comprises a stamped metal blade insert which supports multiple hooks and includes multiple hook and line receiving mountings. In other constructions, the body includes movement enhancing contours; supports multiple blades or blades providing multiple zones of concavity or blades arranged to form a sound chamber for rattle members; supports live bait holders or various attractors; and permits standup presentations.