Abstract: A system and method for real-time generation of segments for a computerized decision system provides an event segment list to a decision engine. The event segment list is generated based on consumer affinities determined from consumer data and modeled data on that consumer's consumption and geo-location. The consumer affinities are used in a query to obtain current events related to the consumer's affinities. The current events are associated with generic events, which together are included in the event segment list, which is delivered to the decision engine and used to make a decision based on the event segment list and specified decision criteria.

Abstract: A system and method for real-time generation of segments for a computerized decision system provides an event segment list to a decision engine. The event segment list is generated based on consumer affinities determined from consumer data and modeled data on that consumer's consumption and geo-location. The consumer affinities are used in a query to obtain current events related to the consumer's affinities. The current events are associated with generic events, which together are included in the event segment list, which is delivered to the decision engine and used to make a decision based on the event segment list and specified decision criteria.

Abstract: An article of footwear with customizable stiffness is provided. The article of footwear in the form of a snowboard boot is provided with stiffness elements that are inserted within retaining enclosures disposed on either side of an inner liner of the snowboard boot. Depending on the level of stiffness of the stiffener element, or lack thereof, different flex profiles having varying degrees of stiffness are available to the wearer to customize the stiffness of the snowboard boot when secured within a binding. A kit of parts is also disclosed that includes a pair of boots and two sets of interchangeable stiffener inserts to allow a wearer to customize the stiffness of the boots as desired.

Abstract: An article of footwear with customizable stiffness is provided. The article of footwear in the form of a snowboard boot is provided with stiffness elements that are inserted within retaining enclosures disposed on either side of an inner liner of the snowboard boot. Depending on the level of stiffness of the stiffener element, or lack thereof, different flex profiles having varying degrees of stiffness are available to the wearer to customize the stiffness of the snowboard boot when secured within a binding. A kit of parts is also disclosed that includes a pair of boots and two sets of interchangeable stiffener inserts to allow a wearer to customize the stiffness of the boots as desired.

Abstract: An article of footwear with customizable stiffness is provided. The article of footwear in the form of a snowboard boot is provided with stiffness elements that are inserted within retaining enclosures disposed on either side of an inner liner of the snowboard boot. Depending on the level of stiffness of the stiffener element, or lack thereof, different flex profiles having varying degrees of stiffness are available to the wearer to customize the stiffness of the snowboard boot when secured within a binding. A kit of parts is also disclosed that includes a pair of boots and two sets of interchangeable stiffener inserts to allow a wearer to customize the stiffness of the boots as desired.