Abstract: Techniques described herein are directed to generating and presenting customized directives for facilitating interactions between user(s) and user interface(s) associated with a content service provider. In an example, the content service provider may determine a state associated with a user based on user data associated with the user. Additionally, the content service provider may receive context data identifying an action performed by the user in association with content item(s) presented via a graphical user interface (GUI) and may determine an intent of the user based at least partly on the context data. Based at least partly on the state associated with the user and the intent of the user, the content service provider may determine a directive for prompting the user to access and/or use a feature associated with the content service provider and may cause a change to the GUI to communicate the directive.

Abstract: One variation of a system for imposing a dynamic sentiment vector to an electronic message includes: a processor; an electronic computing device communicatively coupled to the processor and associated with a particular user; and a sentiment vector generator comprising: a parsing module; a dynamic sentiment value spectrum associated with the particular user; and a program executable by the processor and configured to: receive a text input comprising message content from the electronic computing device; parse, at the parsing module, the message content comprised in the text input for emotionally charged language; based on the emotionally charged language, generate a sentiment value from the dynamic sentiment value spectrum for the text input and, based on the sentiment value, impose a sentiment vector, corresponding to the assigned sentiment value, to the text input, the imposed sentiment vector rendering a sensory effect on the message content designed to convey a corresponding sentiment.