Abstract: A computer system and method that immediately alerts a sales person with a notification message when the online behavior or usage criteria of a subscriber is met, so that the sales person may follow up on the sales lead before the subscriber loses interest in the commodity or buys elsewhere. With the preferred embodiment, the activity criteria for each subscriber (or a group of subscribers) can be preset by the sales person, so as to selectively quantify degrees of activity that triggers the sending notification messages. With the preferred embodiment records are kept of all the events, including triggers and messages sent in relation to the subscribers and sales persons and these records provide valuable management information for evaluating the efficiency of online marketing campaigns.

Abstract: The present invention is directed to a computer system and method that immediately alerts a sales person with a notification message when the online behavior or usage criteria of a subscriber is met, so that the sales person may follow up on the sales lead before the subscriber loses interest in the commodity or buys elsewhere. With the preferred embodiment, the activity criteria for each subscriber (or a group of subscribers) can be preset by the sales person, so as to selectively quantify degrees of activity that triggers the sending notification messages. With the preferred embodiment records are kept of all the events, including triggers and messages sent in relation to the subscribers and sales persons and these records provide valuable management information for evaluating the efficiency of online marketing campaigns.