Abstract: A method of supplying a portable electronic device benefits one or more advertisers or their agent(s) or others while allowing the device to be provided free of charge to a target consumer. In exchange for the free electronic device, the user agrees to accept advertising placement on the machine. The device is provided with a resident controller which splits the screen into user-controlled and advertiser-controlled portions. The advertising material is played in the advertiser-controlled section of the screen, and the user is free to view other content and program activities in the user-controlled portion of the screen.

Abstract: A light column assembly including a hollow tube, a first endcap, a first optical lighting film, a second optical lighting film, and at least one light source is provided. The hollow tube includes a rear wall having an inner surface, a front wall extending opposite the rear wall, a first end, and a second end. The tube front wall also has an inner surface. The first endcap is coupled to the tube first end and includes a reflective inner surface. The first optical lighting film overlies the tube rear wall. The second optical lighting film overlies the tube front wall. The light source is coupled to the tube second end and positioned to direct a light beam having a predetermined beam spread angle toward the first endcap such that the light source light is substantially evenly emitted from the tube through the tube front wall.