Abstract: A system and method for media and commerce management is disclosed herein. The system includes a user interface, a customer overview module accessible through the user interface and configured to allow a user to manage customers, a search module accessible through the user interface and configured to allow the user to search for one or more of orders, customers, contacts, activities, leads campaigns, and opportunities, an activities module accessible through the user interface and configured to allow the user to manage tasks, an opportunities module accessible through the user interface and configured to allow the user to track potential opportunities for sales, a campaign module accessible through the user interface and configured to allow the user to create and manage plans to generate sales, and a leads module accessible through the user interface and configured to allow the user to manage potential customers.

Abstract: A computer-based integrated advertising management platform implements ad pricing options via a Business Rules Management System configured to enable rules-based pricing while avoiding large, multi-dimensional sets of rate tables that must be stored to cover all possible combinations of options. A user makes selections on an ad booking form, pricing rules are checked in the background, and the remaining options and current price displayed to the user are updated. The Rules Engine incorporates an integrated third-party Drools BRMS. Client applications access BRMS functions through a “BRMSEngine” abstraction layer, which preloads rules in compiled binary form to build a rules cache for best performance.

Abstract: A system and method for media and commerce management is disclosed herein. The system includes a user interface, a customer overview module accessible through the user interface and configured to allow a user to manage customers, a search module accessible through the user interface and configured to allow the user to search for one or more of orders, customers, contacts, activities, leads campaigns, and opportunities, an activities module accessible through the user interface and configured to allow the user to manage tasks, an opportunities module accessible through the user interface and configured to allow the user to track potential opportunities for sales, a campaign module accessible through the user interface and configured to allow the user to create and manage plans to generate sales, and a leads module accessible through the user interface and configured to allow the user to manage potential customers.