Abstract: In accordance with embodiments, there are provided techniques for processing group membership data in a multi-tenant database system. These techniques for processing group membership data in a multi-tenant database system may enable embodiments to provide great flexibility to a tenant of the architecture to select the content that may be perceived by the tenant users while allowing the owner of the architecture control over the content.

Abstract: In accordance with embodiments, there are provided techniques for implementing batch processing in a multi-tenant database system. These techniques for implementing batch processing in a multi-tenant database system may enable embodiments to provide great flexibility to a tenant of the architecture to perform desired functions on content of the database while allowing the owner of the architecture schedule the processing of the functions on the content.

Abstract: In accordance with embodiments, there are provided mechanisms and methods for monitoring data activity utilizing a shared data store. These mechanisms and methods for monitoring data activity utilizing a shared data store can enable enhanced data monitoring, more efficient data storage, improved system resource utilization, etc.

Abstract: In accordance with embodiments, there are provided mechanisms and methods for monitoring data activity utilizing a shared data store. These mechanisms and methods for monitoring data activity utilizing a shared data store can enable enhanced data monitoring, more efficient data storage, improved system resource utilization, etc.

Abstract: In accordance with embodiments, there are provided techniques for processing group membership data in a multi-tenant database system. These techniques for processing group membership data in a multi-tenant database system may enable embodiments to provide great flexibility to a tenant of the architecture to select the content that may be perceived by the tenant users while allowing the owner of the architecture control over the content.

Abstract: In accordance with embodiments, there are provided techniques for implementing batch processing in a multi-tenant database system. These techniques for implementing batch processing in a multi-tenant database system may enable embodiments to provide great flexibility to a tenant of the architecture to perform desired functions on content of the database while allowing the owner of the architecture schedule the processing of the functions on the content.

Abstract: In accordance with embodiments, there are provided techniques for establishing a parallel processing framework in a multi-tenant on-demand database system. These techniques for establishing a parallel processing framework in a multi-tenant on-demand database system may enable embodiments to provide great flexibility to a tenant of the architecture to perform desired functions on content of the database without unduly consuming the resources of the system.

Abstract: Detection of skew in an on-demand database services environment is provided. A request is generated to scan a multitenant database for skew indicated by relationship depth exceeding an expected limit. A database crawler calculates skew for tenant identifier for a particular table in the database. Any skew that is detected is identified for later resolution.

Abstract: Embodiments enable reduction of database downtime in a live production environment of an on-demand database service during repair and/or maintenance tasks. A source database and a target database are provided. Data is copied from the source database to the target database to create a mirrored set of data. Access is limited to one or more designated tables in the target database. General traffic is redirected from the source database to the target database, wherein the redirection occurs for a duration of a maintenance period. Data modifications that occur in the target database during the maintenance period are captured and then replicated into the source database. Finally, general traffic is redirected from the target database to the source database.

Abstract: In accordance with embodiments, there are provided mechanisms and methods for monitoring data activity utilizing a shared data store, These mechanisms and methods for monitoring data activity utilizing a shared data store can enable enhanced data monitoring, more efficient data storage, improved system resource utilization, etc.

Abstract: A method for advertising using mobile devices is disclosed. According to one embodiment of the disclosure, a method for advertising using mobile devices includes syncing at least one identifier code to the phone number of a mobile device, wherein the at least one identifier code corresponds to data encoded on the integrated circuit of an RFID tag. The method also includes receiving a first keyword at a target phone number from the phone number of the mobile device and associating the phone number of the mobile device and the at least one identifier code to at least one advertising program based at least partially upon the first keyword. The method further includes producing one or more incentive messages based at least upon the detection of the data encoded on the RFID tag.