Abstract: There is disclosed a method for analyzing a sales conversation based on voice recognition. The disclosed method comprises obtaining voice information about a sales conversation between a sales representative and a customer, converting the voice information into text, extracting at least one of a keyword and a sentence corresponding to each of a plurality of business items from the text, extracting analysis information for each of the plurality of business items based on at least one of the keyword and the sentence, and calculating an evaluation score for each of the plurality of business items based on the analysis information for each of the plurality of business items.