Patents by Inventor Sean C. Breedlove

Sean C. Breedlove has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • Methods and apparatus to generate a media rank
    Patent number: 10083459
    Abstract: Methods, apparatus, systems and articles of manufacture are disclosed to generate a media rank. An example disclosed method includes (a) identifying households in which the product of interest was purchased, (b) calculating consumption factors for respective ones of the households based on a consumption total of the product of interest for the corresponding household and a household weight, (c) selecting first candidate media of interest, (d) calculating a rating value indicative of a relevance of the product of interest to the candidate media of interest based on the mathematical product of the consumption factor and a viewing time for corresponding ones of the households, (e) repeating (c) and (d) for second media, and (f) ranking the first and second media for the product of interest.
    Type: Grant
    Filed: September 30, 2014
    Date of Patent: September 25, 2018
    Assignee: The Nielsen Company (US), LLC
    Inventors: Subramaniam Satyamoorthy, Sean C. Breedlove, Robert J. Fischer, Leslie Wood, Perry J. Fisch, Carleton W. Spaulding
  • METHODS AND APPARATUS TO GENERATE A MEDIA RANK
    Publication number: 20150227966
    Abstract: Methods, apparatus, systems and articles of manufacture are disclosed to generate a media rank. An example disclosed method includes (a) identifying households in which the product of interest was purchased, (b) calculating consumption factors for respective ones of the households based on a consumption total of the product of interest for the corresponding household and a household weight, (c) selecting first candidate media of interest, (d) calculating a rating value indicative of a relevance of the product of interest to the candidate media of interest based on the mathematical product of the consumption factor and a viewing time for corresponding ones of the households, (e) repeating (c) and (d) for second media, and (f) ranking the first and second media for the product of interest.
    Type: Application
    Filed: September 30, 2014
    Publication date: August 13, 2015
    Inventors: Subramaniam Satyamoorthy, Sean C. Breedlove, Robert J. Fischer, Leslie Wood, Perry J. Fisch, Carleton W. Spaulding