Abstract: There is a system and method for promoting the sale of retail goods over a computerized network. The system and method includes a virtual shopping cart module operationally deliverable to a mobile communication device over a network. The virtual shopping cart module includes a reader module configured to scan a physical tag of a retail item. The virtual shopping cart module includes a purchase module configured to facilitate purchase of items associated with the virtual shopping cart data. The cart module includes a review module configured to query a consumer regarding an opportunity to purchase a retail item associated with virtual shopping cart data. The virtual shopping cart module includes an incentive module and a rewards module configured to manage rewards and incentives of a consumer associated with the virtual shopping cart data.