Abstract: The present disclosure relates to software and database architectures and features that are adapted to VRMs and computer savvy users who would otherwise go to VRMs. In particular, it relates to an updateable itinerary data structure, method and database system. It further relates to server-side tracking of click-throughs by users presented with advertising, with options for tracking advertising impact beyond making a reservation to fulfillment. It also relates to a search engine optimized technology that integrates dynamic inventory into pages that appear to search indexing bots as static pages, thereby increasing indexing exposure. It provides a tool and method to convert HTML web pages with frames or IFrames into ASP web pages with code behind pages supporting added features.