Abstract: Disclosed herein are methods of evaluating products and of selling information collected by the evaluation system; namely of advertising to evaluators performing product evaluations, of selling access to evaluators during the product evaluation process, of selling aggregate, trend and statistical information derived from evaluations on the system; of selling completed product evaluations and of paying evaluators a portion of the earnings from these sales. Also disclosed herein is a system for evaluating products and of selling information collected by the evaluation system; namely of advertising to evaluators performing product evaluations, of selling access to evaluators during the product evaluation process, of selling aggregate, trend and statistical information derived from evaluations on the system; of selling completed product evaluations and of paying evaluators a portion of the earnings from these sales.