Abstract: A system is disclosed that comprises a presentation system configured to receive a request from a wireless communication service customer and initiate an application programming interface call to an action tool. The system also comprises the action tool that accesses and analyzes customer analytics data and determines and sends potential actions based on the analysis to a rules engine. The system additionally comprises the rules engine that applies rules to select and send an action to the presentation system. The presentation system is further configured to generate and provide a customized GUI comprising a selectable button corresponding to the action to a display of an electronic device associated with the customer. The system further comprises a provisioning system configured to provision the customer with a different wireless communication service plan in response to the electronic device receiving an input to the customized GUI indicating selection of the selectable button.