Abstract: A computer-implemented method is provided in an exemplary embodiment and may include receiving a device status feed and receiving a content impression feed via a processor. The device status feed includes device status elements associated with a display device and the content impression feed includes content impression elements associated with a content impression of a tracked content. The computer-implemented method further includes matching, via the processor, the content impression to the display device by identifiers in the device status feed and the content impression feed. The computer-implemented method further includes detecting, via the processor, a continuous play event in response to the display device being powered off or not tuned to the input connected to the content player device at or near the time associated with the content impression.

Abstract: An apparatus and method for efficient rendering and transmission of video content in a virtual reality system. For example, one embodiment of an apparatus comprises: a first frame buffer to store image frames to be transmitted to a virtual reality apparatus; tile-based image rendering circuitry and/or logic to concurrently render multiple tiles of a first image frame, wherein tiles are categorized core tiles or a peripheral tiles; tile-based transmission circuitry and/or logic to transmit a first core tile rendered to the virtual reality apparatus before one or more remaining tiles have been rendered, the tile-based transmission circuitry and/or logic to continue to transmit one or more subsequently rendered core tiles following the first tile until all core tiles have been transmitted; and the tile-based transmission circuitry and/or logic to identify a subset of peripheral tiles to be transmitted based on first coordinate/offset data and to responsively transmit the subset of peripheral tiles.

Abstract: An apparatus and method for efficient rendering and transmission of video content in a virtual reality system. For example, one embodiment of an apparatus comprises: a first frame buffer to store image frames to be transmitted to a virtual reality apparatus; tile-based image rendering circuitry and/or logic to concurrently render multiple tiles of a first image frame, wherein tiles are categorized core tiles or a peripheral tiles; tile-based transmission circuitry and/or logic to transmit a first core tile rendered to the virtual reality apparatus before one or more remaining tiles have been rendered, the tile-based transmission circuitry and/or logic to continue to transmit one or more subsequently rendered core tiles following the first tile until all core tiles have been transmitted; and the tile-based transmission circuitry and/or logic to identify a subset of peripheral tiles to be transmitted based on first coordinate/offset data and to responsively transmit the subset of peripheral tiles.

Abstract: Methods and apparatuses relating to circuitry to spawn multiple virtual serial bus hub instances on a same physical serial bus hub are described. In one embodiment, an apparatus includes a serial bus hub to electrically couple a plurality of hosts and a plurality of devices, and a circuit to spawn a first virtual hub instance that is bound to a first host of the plurality of hosts and a first device of the plurality of devices, and spawn a concurrently usable, second virtual hub instance that is bound to a second host of the plurality of hosts and a second device of the plurality of devices.