Abstract: A method is provided for offering and distributing digital coupons from promoters to users via a network. The method includes the steps of receiving the digital coupons, storing them on a central computer, and associating them with a product identifier. The user selects a selected product identifier, and the digital coupons associated with the selected product identifier are then transmitted to the user, who can then select a selected digital coupon, for use. Data regarding selection of and redemption of the digital coupons is reported in real time or near-real-time, so that a promoter is able to track the results generated by their digital coupons, track the results achieved by competitors, and dynamically adjust the value and other terms of their digital coupons. The promoter pays a fee for the placement of and/or redemption of each of the digital coupons.

Abstract: A coupon system has a central computer, an ad placement program operably installed on the central computer, and a master coupon program operably installed on the central computer. The ad placement program receives the coupons from the promoters via the network, associates each of the coupons with at least one UPC identifying the product(s), and determines a price for placement of and/or use of each of the coupons in association with the at least one UPC. The master coupon program transmits the coupons to the users with reference to a selected UPC received from a user.

Abstract: A method is provided for offering and distributing digital coupons from promoters to users via a network. The method includes the steps of receiving the digital coupons, storing them on a central computer, and associating them with a product identifier. The user selects a selected product identifier, and the digital coupons associated with the selected product identifier are then transmitted to the user, who can then select a selected digital coupon, for use. The promoter pays a fee for the placement of and/or use of each of the digital coupons.