Abstract: In one example, a method includes controlling a gloss channel of a color measurement apparatus to measure a surface gloss of a color sample to generate a gloss value for the color sample, controlling a color channel of the color measurement apparatus to measure a reflectance spectrum of the color sample to generate a first plurality of reflectance values for the color sample under a first measurement geometry, and converting the first plurality of reflectance values to a second plurality of reflectance values representing the reflectance spectrum of the color sample under a second measurement geometry, different from the first measurement geometry, wherein the converting utilizes an adjustment that is a function of the gloss value.