Abstract: Examples of user-triggered reactive emergency account protection are provided, including receiving a request from a first user to suspend online-account activity, wherein the online-account activity includes providing at least one other user with access to information associated with the first user; in response to the request, suspending the online-account activity so that the at least one other user cannot access the information associated with the first user; and providing online interactive guidance to the first user, so as to assist the first user to resume at least a portion of the online-account activity.

Abstract: Systems and methods for automatically logging into a user account are described, including receiving, using a device, data from an external source or from two or more sources comprising an internal source and another source, wherein the external source is not a user; determining, using the device, that at least a portion of received data is new data; and based on the received data, automatically logging in, from the device, to an account of the user.

Abstract: Systems and methods described herein are directed to persona management within a user's single and unified online identity, including defining a plurality of personas for a single identity, the single identity comprising a plurality of personal attributes, associating each of the defined personas with at least one of the plurality of personal attributes, separating the plurality of personas associated with the single identity based on the at least one of the plurality of personal attributes, selecting one of the personas to use in an online interaction with an online application, and controlling access of the online application to the associated at least one of the personal attributes, based on whether the selected one of the plurality of personas corresponds to the online application.

Abstract: Systems and methods for automatically logging into a user account are described, including receiving, using a device, data from an external source or from two or more sources comprising an internal source and another source, wherein the external source is not a user; determining, using the device, that at least a portion of received data is new data; and based on the received data, automatically logging in, from the device, to an account of the user.

Abstract: Systems and methods described herein are directed to persona management within a user's single and unified online identity, including defining a plurality of personas for a single identity, the single identity comprising a plurality of personal attributes, associating each of the defined personas with at least one of the plurality of personal attributes, separating the plurality of personas associated with the single identity based on the at least one of the plurality of personal attributes, selecting one of the personas to use in an online interaction with an online application, and controlling access of the online application to the associated at least one of the personal attributes, based on whether the selected one of the plurality of personas corresponds to the online application.