Abstract: Various technologies pertaining to conducting auctions for display of electronic communications in display positions are described herein. An electronic communication has a predefined format, and further has an optional extension to the predefined format. The electronic communication participates in an auction, where an auction system takes the extension into consideration when computing a rank score for the electronic communication. Further, the auction system takes historic servings of the electronic communication, with the extension, to client computing devices into account when computing the rank score.

Abstract: Various technologies pertaining to conducting auctions for display of electronic communications in display positions are described herein. An electronic communication has a predefined format, and further has an optional extension to the predefined format. The electronic communication participates in an auction, where an auction system takes the extension into consideration when computing a rank score for the electronic communication. Further, the auction system takes historic servings of the electronic communication, with the extension, to client computing devices into account when computing the rank score.

Abstract: Various technologies relating to prevention of display of advertisements on pages rendered on client computing devices are described. A user participates in real-time auctions for advertisement positions on pages, where a bidding agent submits bids on behalf of the user. When the user wins an auction for an advertisement position, the advertisement position is populated with content approved by the user, thus effectively preventing another advertiser from presenting an advertisement in the advertisement position.

Abstract: A method and apparatus are provided for administering a bidding language for online advertising. In one example, the method includes providing an expressive bidding language that allows an advertiser to specify an ad campaign in a tree structure, receiving the ad campaign that is written in the expressive bidding language, translating the ad campaign into scripts, and using the scripts to access appropriate inventory from an ad inventory database.

Abstract: The present invention is directed towards a method and system for ranking advertisements in an auction-based advertising system. The method of the present system comprises receiving one or more search queries and selecting one or more keywords from the one or more search queries. One or more bids associated with a given keyword selected from the one or more search queries are retrieved and a priority score for one or more advertisements is determined, wherein each of the one or more advertisements is associated with a given bid. The priority score is determined by taking the product of a position normalized click through rate associated with a given advertisement adjusted by an exponential value and the given bid. The one or more advertisements are then ranked according to the priority score.

Abstract: Example methods, apparatuses, and articles of manufacture are disclosed that may be used to provide or otherwise support contract auctions for sponsored search advertising for use in auction management systems.

Abstract: A method and apparatus are provided for administering a bidding language for online advertising. In one example, the method includes providing an expressive bidding language that allows an advertiser to specify an ad campaign in a tree structure, receiving the ad campaign that is written in the expressive bidding language, translating the ad campaign into scripts, and using the scripts to access appropriate inventory from an ad inventory database.