Abstract: A system (10) for downloading digital content (5) to a video-enabled portable media player (20), the digital content (5) being published in a media channel (30) by a content creator, the system (10) comprising: a data receiver module (11) to receive the digital content (5) from the media channel (30) via a communication medium; a conversion module (12) to convert the received digital content to at least one video file (40) of a predetermined video format; and a download module (13) to copy the at least one video file (40) to the portable media player (20); wherein the video file (40) ensures the digital content is consumed in the same order that the digital content (5) is published in the media channel (30) by the content creator.