Abstract: To promote a merchant's products on a social networking system, a promotion engine receives data from a merchant site regarding the merchant site's users' activities. The users' purchases of a promoted product are correlated with the user's activities performed in connection with a related product. An automated process running on a computer system then determines promotion criteria for the promoted product, based at least in part on the activities performed in connection with the related product. A promotion for the promoted product is generated and communicated to a social networking system, which displays the promotion to one or more users of the social networking system based on the determined promotion criteria.

Abstract: An environment includes one or more clients, a game mediator server, and a game server connected by a network. The clients include a game mediator and a game. The game server executes game playing sessions of the games. The game mediator server and the game mediators form a game mediation infrastructure to mediate game playing sessions. For example, the game mediation infrastructure creates “lobbies” for game playing sessions and enables clients connected to lobbies to communicate with one another. The games receive interactions at the client and communicate with the game server to impact execution of game playing sessions. The game mediator server sends deep links to clients, e.g., to initiate game installation, or to start the game at a particular portion of the game. The game mediation infrastructure may also enrich gameplay by customizing gameplay and/or the lobby, e.g. based on events that occur during execution of the game playing session, or locations of the clients.

Abstract: Within a multiplayer gaming environment, a game mediation infrastructure facilitates the creation and use of multiplayer gaming sessions. The game mediation infrastructure allows leveraging the context of an existing gameplay session within a game (e.g., the game being played, the identities of the participants) to begin a corresponding session in a game mediator application. The session in the game mediator application provides functionality—such as game-related communication capabilities—that is superior to that provided by the game itself. These actions by the game mediation infrastructure reduce or eliminate steps that would otherwise have to be performed by users, thereby greatly simplifying user coordination for multiplayer gaming.

Abstract: Users play electronic games on their client devices, such as smartphones, laptop computers, game consoles, or the like. A game mediation component supplements the electronic games by providing additional functionality for group gameplay, such as communication among the players participating in the gameplay group, emphasizing key moments in the gameplay, saving and sharing of portions of the group gameplay, etc. Events related to gameplay, such as environmental events or in-game events, cause the game mediation component to take an action to supplement the gameplay, such as modifying an overlay user interface to provide additional gameplay data while efficiently using screen real estate, sending messages to other players in the group gameplay, and saving and sharing portions of gameplay session.

Abstract: An environment includes one or more clients, a game mediator server, and a game server connected by a network. The clients include a game mediator and a game. The game server executes game playing sessions of the games. The game mediator server and the game mediators form a game mediation infrastructure to mediate game playing sessions. For example, the game mediation infrastructure creates “lobbies” for game playing sessions and enables clients connected to lobbies to communicate with one another. The games receive interactions at the client and communicate with the game server to impact execution of game playing sessions. The game mediator server sends deep links to clients, e.g., to initiate game installation, or to start the game at a particular portion of the game. The game mediation infrastructure may also enrich gameplay by customizing gameplay and/or the lobby, e.g. based on events that occur during execution of the game playing session, or locations of the clients.

Abstract: An environment includes one or more clients, a game mediator server, and a game server connected by a network. The clients include a game mediator and a game. The game server executes game playing sessions of the games. The game mediator server and the game mediators form a game mediation infrastructure to mediate game playing sessions. For example, the game mediation infrastructure creates “lobbies” for game playing sessions and enables clients connected to lobbies to communicate with one another. The games receive interactions at the client and communicate with the game server to impact execution of game playing sessions. The game mediator server sends deep links to clients, e.g., to initiate game installation, or to start the game at a particular portion of the game. The game mediation infrastructure may also enrich gameplay by customizing gameplay and/or the lobby, e.g. based on events that occur during execution of the game playing session, or locations of the clients.

Abstract: To promote a merchant's products on a social networking system, a promotion engine receives data from a merchant site regarding the merchant site's users' activities. The users' purchases of a promoted product are correlated with the user's activities performed in connection with a related product. An automated process running on a computer system then determines promotion criteria for the promoted product, based at least in part on the activities performed in connection with the related product. A promotion for the promoted product is generated and communicated to a social networking system, which displays the promotion to one or more users of the social networking system based on the determined promotion criteria.

Abstract: An electronic game subscribes to events—such as a physical gesture or appearance of the user, certain spoken user commands, or the like—identified by a game mediation infrastructure. The game mediation infrastructure receives user input data received from the user's client device, analyzes the data, and determines whether one of the events subscribed to by the electronic game has occurred. If so, the game mediation infrastructure notifies the electronic game of the occurrence of the event, and the electronic game alters the state of the game accordingly. The electronic game may additionally and/or alternatively use an API of the game mediation infrastructure to cause alteration of a user interface of a game mediator component in which the electronic game is displayed, based on actions taking place within the game.

Abstract: To promote a merchant's products on a social networking system, a promotion engine receives data from a merchant site regarding the merchant site's users' activities. The users' purchases of a promoted product are correlated with the user's activities performed in connection with a related product. An automated process running on a computer system then determines promotion criteria for the promoted product, based at least in part on the activities performed in connection with the related product. A promotion for the promoted product is generated and communicated to a social networking system, which displays the promotion to one or more users of the social networking system based on the determined promotion criteria.

Abstract: Within a multiplayer gaming environment, a game mediation infrastructure facilitates the creation and use of multiplayer gaming sessions. The game mediation infrastructure allows leveraging the context of an existing gameplay session within a game (e.g., the game being played, the identities of the participants) to begin a corresponding session in a game mediator application. The session in the game mediator application provides functionality—such as game-related communication capabilities—that is superior to that provided by the game itself. These actions by the game mediation infrastructure reduce or eliminate steps that would otherwise have to be performed by users, thereby greatly simplifying user coordination for multiplayer gaming.

Abstract: Users play electronic games on their client devices, such as smartphones, laptop computers, game consoles, or the like. A game mediation component supplements the electronic games by providing additional functionality for group gameplay, such as communication among the players participating in the gameplay group, emphasizing key moments in the gameplay, saving and sharing of portions of the group gameplay, etc. Events related to gameplay, such as environmental events or in-game events, cause the game mediation component to take an action to supplement the gameplay, such as modifying an overlay user interface to provide additional gameplay data while efficiently using screen real estate, sending messages to other players in the group gameplay, and saving and sharing portions of gameplay session.

Abstract: An environment includes one or more clients, a game mediator server, and a game server connected by a network. The clients include a game mediator and a game. The game server executes game playing sessions of the games. The game mediator server and the game mediators form a game mediation infrastructure to mediate game playing sessions. For example, the game mediation infrastructure creates “lobbies” for game playing sessions and enables clients connected to lobbies to communicate with one another. The games receive interactions at the client and communicate with the game server to impact execution of game playing sessions. The game mediator server sends deep links to clients, e.g., to initiate game installation, or to start the game at a particular portion of the game. The game mediation infrastructure may also enrich gameplay by customizing gameplay and/or the lobby, e.g. based on events that occur during execution of the game playing session, or locations of the clients.

Abstract: An electronic game subscribes to events—such as a physical gesture or appearance of the user, certain spoken user commands, or the like—identified by a game mediation infrastructure. The game mediation infrastructure receives user input data received from the user's client device, analyzes the data, and determines whether one of the events subscribed to by the electronic game has occurred. If so, the game mediation infrastructure notifies the electronic game of the occurrence of the event, and the electronic game alters the state of the game accordingly. The electronic game may additionally and/or alternatively use an API of the game mediation infrastructure to cause alteration of a user interface of a game mediator component in which the electronic game is displayed, based on actions taking place within the game.

Abstract: A promotion engine retrieves information associated with a merchant's inventory for online sites. The promotion engine uses the retrieved information to identify products to promote on an online site. An advertisement campaign is generated for the merchant by the promotion engine to promote the products and the promotion engine also purchases advertising placements associated with the online site. Advertisement content of the advertisement campaign is sent to the online site by the promotion engine and the advertisement campaign is maintained by the promotion engine for the merchant.

Abstract: To promote a merchant's products on a social networking system, a promotion engine receives data from a merchant site regarding the merchant site's users' activities. The users' purchases of a promoted product are correlated with the user's activities performed in connection with a related product. An automated process running on a computer system then determines promotion criteria for the promoted product, based at least in part on the activities performed in connection with the related product. A promotion for the promoted product is generated and communicated to a social networking system, which displays the promotion to one or more users of the social networking system based on the determined promotion criteria.