Abstract: Various embodiments are described for computerized advertising systems and methods. The system may include an ad server that includes an impression campaign engine configured to associate a target user profile with a plurality of computing devices. The ad server is also configured to receive a multi-step impression plan including a plurality of triggers from an advertiser. Each trigger is associated with a different advertisement to be served to at least one of the plurality of devices. The system also includes an ad serving engine configured to serve a first advertisement to a first device in response to making an inference from sensors or detecting a first trigger, and a second advertisement to a second device in response to a second inference or detecting a second trigger, according to the impression plan. A predictive model developed from machine learning may be used to develop a learning-based multi-step impression plan.

Abstract: The claimed matter provides systems and/or techniques that develop or use predictive models of human forgetting to effectuate automated reminding. The system includes the use of predictive models that infer the probability that aspects of items will be forgotten, models that evaluate the relevance of recalling aspects of items in different settings, based on contextual information related to user attributes associated with the items, and models of the context-sensitive cost of interrupting users with reminders. The system can combine the probability of users forgetting aspects of an item with an assessed cost of forgetting those aspects to ascertain expected costs for not being reminded about events, compare expected costs for not being reminded with expected costs for interrupting users, and based on comparisons between expected costs for being reminded and expected costs for interrupting users regarding events, generate and deliver reminder notifications to users about items.

Abstract: The claimed matter provides systems and/or techniques that develop or use predictive models of human forgetting to effectuate automated reminding. The system includes the use of predictive models that infer the probability that aspects of items will be forgotten, models that evaluate the relevance of recalling aspects of items in different settings, based on contextual information related to user attributes associated with the items, and models of the context-sensitive cost of interrupting users with reminders. The system can combine the probability of users forgetting aspects of an item with an assessed cost of forgetting those aspects to ascertain expected costs for not being reminded about events, compare expected costs for not being reminded with expected costs for interrupting users, and based on comparisons between expected costs for being reminded and expected costs for interrupting users regarding events, generate and deliver reminder notifications to users about items.

Abstract: The claimed matter provides systems and/or techniques that develop or use predictive models of human forgetting to effectuate automated reminding. The system includes the use of predictive models that infer the probability that aspects of items will be forgotten, models that evaluate the relevance of recalling aspects of items in different settings, based on contextual information related to user attributes associated with the items, and models of the context-sensitive cost of interrupting users with reminders. The system can combine the probability of users forgetting aspects of an item with an assessed cost of forgetting those aspects to ascertain expected costs for not being reminded about events, compare expected costs for not being reminded with expected costs for interrupting users, and based on comparisons between expected costs for being reminded and expected costs for interrupting users regarding events, generate and deliver reminder notifications to users about items.

Abstract: A mobile device may present advertisements to users. However, advertisements may be ineffective or dangerous if presented when the attention of the user is unavailable (e.g., while operating a vehicle at a busy intersection.) It may also be desirable to select a sequence of advertisements that interrelate, or that relate the route of the user to an advertised product or service. Therefore, potential routes may be identified (e.g., based on user history or nearby locations of interest), and for potential routes, advertisement opportunities may be identified where the user may have an at least partial attention availability (e.g., traffic signals and fuel stops.) Advertisements may be selected for presentation at the advertisement opportunities of respective potential routes. Additionally, advertisement opportunities may be offered to advertisers in an auction model, and advertisers may specify conditions of advertisements (e.g.

Abstract: The claimed matter provides systems and/or methods that enable sellers and buyers to take mutual advantage of the relationship of the location of seller outlets to routes that mobile buyers take to other destinations. The system can include devices that identify sellers capable of fulfilling a buyer's product or service requirements, generate value functions for the seller based on bidding functions acquired from the seller and related to the product or service requirements of the buyer, compare the value functions associated with multiple sellers to identify a successful seller, and notify the buyer of the location of the successful seller by modifying a route to a pre-established destination to include directions to the successful seller.

Abstract: The claimed matter provides systems and/or techniques that develop or use predictive models of human forgetting to effectuate automated reminding. The system includes the use of predictive models that infer the probability that aspects of items will be forgotten, models that evaluate the relevance of recalling aspects of items in different settings, based on contextual information related to user attributes associated with the items, and models of the context-sensitive cost of interrupting users with reminders. The system can combine the probability of users forgetting aspects of an item with an assessed cost of forgetting those aspects to ascertain expected costs for not being reminded about events, compare expected costs for not being reminded with expected costs for interrupting users, and based on comparisons between expected costs for being reminded and expected costs for interrupting users regarding events, generate and deliver reminder notifications to users about items.