Abstract: Techniques for presenting a search result with an improved user interface. A computer system can receive, from a user device, a request for a content item. Additionally, the system can select, based on the request, a first content item from a plurality of content items. The first content item can be associated with an organization image and an organization name of an organization. Moreover, the system can process, using one or more machine-learned model, the organization image to determine whether the organization image is acceptable to be presented in the search result. Subsequently, the system can transmit, to the user device, the first content item and the organization image to be presented in the search result.

Abstract: Systems and methods for providing conversion metrics for ads related to the housing industry or the employment industry are provided. A system can identify a plurality of ads provided for display to a plurality of identifiers. Each of the plurality of ads is related to one of a housing industry or an employment industry. The system can identify, for an advertiser providing a subset of the identified plurality of ads, one or more identifiers to which the subset of the identified plurality of ads are provided for display. The system can determine, from a location database that includes location information of the plurality of identifiers, a number of identifiers of the identifiers to which the subset of the identified plurality of ads are provided for display that changed locations. The system can then provide, to the advertiser, a conversion metric based on the number of identifiers that changed locations responsive to determining that the number of identifiers is greater than a predetermined threshold.

Abstract: Systems and methods for providing conversion metrics for ads related to the housing industry or the employment industry are provided. A system can identify a plurality of ads provided for display to a plurality of identifiers. Each of the plurality of ads is related to one of a housing industry or an employment industry. The system can identify, for an advertiser providing a subset of the identified plurality of ads, one or more identifiers to which the subset of the identified plurality of ads are provided for display. The system can determine, from a location database that includes location information of the plurality of identifiers, a number of identifiers of the identifiers to which the subset of the identified plurality of ads are provided for display that changed locations. The system can then provide, to the advertiser, a conversion metric based on the number of identifiers that changed locations responsive to determining that the number of identifiers is greater than a predetermined threshold.