Abstract: A destination searching system and method is provided. The system includes: a controller; an interface; a POI (Point Of Interest) hierarchically ordering unit for extracting a trade name and a geographical name from each of a plurality of POIs, hierarchically ordering and classifying an industry type, providing a description of each category, suitable classification of each POI into a category, and storing the classified POI; a query analyzing unit for, when receiving a query for a destination search, recognizing the industry type, the geographical name, and other character strings from a character string included in the received query; and a POI selecting unit for extracting a POI candidate, and selecting a POI determined to be the closest to a destination queried by a user.