Patents by Inventor Serge Lichman

Serge Lichman has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • Electronic media system
    Patent number: 8775252
    Abstract: The invention is a digital information display system (10), comprised of an electronically controlled display (20), usually used to display advertising, A video camera (30) is used to detect one or more viewers in the audience who are paying attention (100) to the display (20), and if so which part of the display (30). Based on which part of the display has the viewers attention, the advertising displayed is adjusted in real-time and based on the viewer analysis to promote continued attention from the viewer. It is an advantage of the invention that the display is able to continuously present relevant advertising content, and with reduced delay, to an audience by using its passive observation and analysis capabilities.
    Type: Grant
    Filed: May 4, 2007
    Date of Patent: July 8, 2014
    Assignee: National ICT Australia Limited
    Inventors: Zhenjie Wu, Serge Lichman
  • ELECTRONIC MEDIA SYSTEM
    Publication number: 20090177528
    Abstract: The invention is a digital information display system (10), comprised of an electronically controlled display (20), usually used to display advertising, A video camera (30) is used to detect one or more viewers in the audience who are paying attention (100) to the display (20), and if so which part of the display (30). Based on which part of the display has the viewers attention, the advertising displayed is adjusted in real-time and based on the viewer analysis to promote continued attention from the viewer. It is an advantage of the invention that the display is able to continuously present relevant advertising content, and with reduced delay, to an audience by using its passive observation and analysis capabilities.
    Type: Application
    Filed: May 4, 2007
    Publication date: July 9, 2009
    Applicant: NATIONAL ICT AUSTRALIA LIMITED
    Inventors: Zhenjie Wu, Serge Lichman