Abstract: An approach is provided for caching advertisements on a device according to soft limits. Caching of an advertisement is caused, at least in part at the device. A soft limit is determined to be associated with and advertisement. The soft limit specifies when to cache one or more other advertisements. Presentation of the advertisement, the other advertisements, or a combination thereof is caused, at least in part, based on validity information associated with the advertisement.

Abstract: An approach is provided for caching advertisements on a device according to soft limits. Caching of an advertisement is caused, at least in part at the device. A soft limit is determined to be associated with and advertisement. The soft limit specifies when to cache one or more other advertisements. Presentation of the advertisement, the other advertisements, or a combination thereof is caused, at least in part, based on validity information associated with the advertisement.

Abstract: An approach is provided for caching advertisements on a device according to soft limits. Caching of an advertisement is caused, at least in part at the device. It is determined that a soft limit associated with the advertisement has been met. The soft limit specifies when to request one or more other advertisements to be downloaded to the cache. Presentation of the advertisement, the other advertisements, or a combination thereof is caused, at least in part, based on validity information associated with the advertisement.

Abstract: An approach is provided for serving advertisements to users based on a confidence level of whether the user is in a demographic group. A request is received for initiating an advertising campaign. A confidence level is determined for each representative user of one or more devices that the respective user is a member of a demographic. The advertising campaign is served to devices based on the confidence levels.

Abstract: An approach is provided for the presentation of an actionable object on a mobile device. A presentation of an actionable object is initiated on a mobile device. The actionable object invokes an action. An input from a user specifying selection of the actionable object is received. Whether the mobile device is able to complete the action is determined. If the mobile device cannot complete the action, the action is substituted with an alternative action relating to the actionable object.

Abstract: An approach is provided for associating one or more content identifiers with respective keywords. While a user is using a text editing application, the input is monitored to determine when one of the respective keywords is entered. In response, the one or more associated content identifiers are suggested as hyperlinks for that keyword within the message. If the user accepts one of the suggested content identifiers, then an appropriate hyperlink is created.

Abstract: A method, apparatus and computer program product are provided for managing advertising on a website or the like. In this regard, one or more advertisement items may be provided that may be used on a website. A selection from the one or more advertisement items may be made, indicating the intent to include advertising content associated with the selection on a website. In this regard, a link associated with the selected advertisement item may be provided for inclusion on the website. A request for the advertising content may also be received via the link when, for example, a user navigates to the website, and the advertising content associated with the selected advertisement item may be provided in response to the request.