Abstract: Method and software program for creation, playback, management, and monitoring of multimedia advertising campaigns on digital broadcast devices using a graphical interface. Creation of an advertising campaign is accomplished by development of its script on the basis of functional elements. The advertising campaign is filled with textual, graphical, audio, and video content, scheduled for playback, then sent to digital broadcast devices (media display points) for playback according to the schedule. Broadcast devices are centrally managed, including fast activation and availability monitoring. If necessary, the contents of an advertising campaign are instantly updated from a single source on all broadcast devices without stopping playback. If necessary, external data sources can be connected to an advertising campaign, such as people traffic sensors, ERP systems, etc.