Abstract: Techniques for including and sharing crowd-sourced questions in online polls include a method with the steps of, in response to a client request for content, selecting from a repository of poll questions at least one poll question associated with the requested content and providing to the requesting client the requested content and a poll allowing a user to respond to the at least one selected question; receiving from the client a poll question generated by the user, the poll question including at least a question associated with the content and a plurality of answers responsive to the question; storing the received user-generated question in the repository of poll questions; and, in response to a subsequent request by a different client for the same content, selecting the user-generated question and providing to the different requesting client the requested content and a poll including the user-generated question.