Abstract: One or more techniques and/or systems are provided for identifying a location interest inference for a first user. A first set of user signals (e.g., search history, social network posts, etc.) associated with the first user may be evaluated to identify a first user location interest pattern indicative of location interests of the first user. Social signals (e.g., phone calls, emails, photo tags, shared content, etc.) between the first user and other users may be evaluated to identify a second user having a social activity relevance score above a relationship threshold with respect to the first user. A second user location interest pattern may be generated for the second user based upon user signals associated with the second user. The first user location interest pattern and the second user location interest pattern may be aggregated to create the location interest inference indicative of refined locational interests of the first user.