Abstract: A feeding system of bakery products that operates in a synchronized and continuous manner to deposit the bakery products on corresponding wrappers provided on a conveyor. The system includes a supporting structure having at least one grooved guide. The grooved guide extends along a longitudinal length of the feeding system between a first conveyor transporting the bakery products from a previous operation and a wrapping conveyor feeding wrappers to the bakery products. The supporting structure includes a pair of parallel shafts supported at opposing ends on sanitary journal bearings. The shafts include sprockets and a continuous chain having a plurality of drivers to conduct the bakery products. The system conducts bakery products from the first conveyor, along the grooved guide, and deposits the bakery products onto the wrapper conveyor. The system is synchronized so that each bakery product is deposited on a corresponding wrapper being transported on the wrapper conveyor.