Abstract: One or more computing devices, systems, and/or methods are provided. In an example, financial account information associated with a plurality of payment options may be determined. First financial account information of the financial account information is associated with a first payment option of the plurality of payment options. The first financial account information may be indicative of a first rewards profile associated with transactions performed using the first payment option. A request associated with a transaction may be received. A plurality of financial return scores associated with the plurality of payment options may be determined based upon the financial account information and transaction information associated with the transaction. A first financial return score of the plurality of financial return scores may be associated with the first payment option.

Abstract: One or more computing devices, systems, and/or methods are provided. In an example, purchase data associated with users may be determined. The purchase data may be indicative of purchases by users from entities. The purchase data may be analyzed to determine purchase metrics associated with the users. The purchase metrics may be analyzed to determine sets of groups of users associated with the entities. One or more groups of users, of the sets of groups of users, that include the user may be determined. Content may be selected for presentation via a first device associated with the first user based upon the one or more groups of users.

Abstract: One or more computing devices, systems, and/or methods are provided. In an example, financial account information associated with a plurality of payment options may be determined. First financial account information of the financial account information is associated with a first payment option of the plurality of payment options. The first financial account information may be indicative of a first rewards profile associated with transactions performed using the first payment option. A request associated with a transaction may be received. A plurality of financial return scores associated with the plurality of payment options may be determined based upon the financial account information and transaction information associated with the transaction. A first financial return score of the plurality of financial return scores may be associated with the first payment option.