Abstract: Provided are apparatus and method for activating a wireless communication function automatically for geo-fence, a system comprising the same, and a non-transitory computer readable storage medium having a computer program recorded thereon for providing a content by activating the wireless communication function while entering a geo-fence which is a predetermined virtual area for providing the content based on a current location of a user. Thus, it is possible to greatly improve efficiency of a content providing service using a geo-fence by automatically activating a wireless communication function of user equipment according to whether a user enters the geo-fence to receive store information through communication with a beacon or a WIFI AP provided in the store positioned at the geo-fence and transmitting the corresponding store information to a geo-fence service providing device providing a content related with the store to receive the content corresponding to the store information.

Abstract: Provided are a service system and a service method for transmitting a push message based on a user location, user equipment and a non-transitory computer readable storage medium having a computer program recorded thereon, and more particularly, a service system and a service method for transmitting a push message based on a user location, which determine the user location through WiFi information sensed by user equipment, determine a store visited by a user to correspond to the user location, and support the push message transmitted to correspond to the relevant store so as to be exposed only to the user positioned at the relevant store, and user equipment and a non-transitory computer readable storage medium recorded thereon.

Abstract: Provided are apparatus and method for activating a wireless communication function automatically for geo-fence, a system comprising the same, and a non-transitory computer readable storage medium having a computer program recorded thereon for providing a content by activating the wireless communication function while entering a geo-fence which is a predetermined virtual area for providing the content based on a current location of a user. Thus, it is possible to greatly improve efficiency of a content providing service using a geo-fence by automatically activating a wireless communication function of user equipment according to whether a user enters the geo-fence to receive store information through communication with a beacon or a WIFI AP provided in the store positioned at the geo-fence and transmitting the corresponding store information to a geo-fence service providing device providing a content related with the store to receive the content corresponding to the store information.