Patents by Inventor Sev K. H. Keli

Sev K. H. Keli has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • Preference information-based metrics
    Patent number: 7191143
    Abstract: A system to determine metrics based on preference information. The metrics may be presented to a client in several forms and may include at least one of: impact of change in attribute on change in share; impact of change in attribute on share; impact of change in attribute on change in normalized utility; willingness to pay; relation of price and share, given a change in an attribute; gap analysis; gap with competition; unacceptable attribute levels; vulnerability; clout; brand favorability; brand vulnerability; and change in margin due to acceptable change in comparison product.
    Type: Grant
    Filed: November 5, 2001
    Date of Patent: March 13, 2007
    Inventors: Sev K. H. Keli, Dick R. Wittink, Hiek Roelof van der Scheer, Andrew P. Golden