Abstract: A method of determining rank of an institution or a student. The method of determining rank of an institution comprises receiving rank information relating to academic performance of the institution; identifying social media data associated with the institution, the social media data comprising text and video data; and analysing sentiment associated with the social media data the analysis including categorising relevance of the social media data. The method also comprises receiving endorsement data; determining strength of the endorsement data; and generating an output rank of the institution, the output rank being generated based on the rank information, the determined relevance of the social media, and the determined strength of the endorsement data.