Abstract: A system and method for implementing promotions in a retail environment is provided. Transceivers located at one or more locations within the retail environment are adapted for communication with personal mobile devices carried by shoppers. Promotions can be offered and accepted based on factors such as a shopper's location within a store, shopper identity, shopper purchase history, shopper promotion redemption history, date and time and other factors. Applicable promotions are then activated within the retailer point-of-sale system for application during checkout.