Abstract: An apparatus, system and method for exercise tracking that comprises at least one mother unit, equipment tag, base unit, and RF user tag. The mother unit comprises equipment tag reader and sensor and is joined to an equipment in a gym. The tag is placed on the equipment and in communication with the mother unit. The base unit comprises a RFID reader. A plurality of mother units is in communication with the base unit. The RF and GPS enabled user tag is provided and joined to user in gym and in communication with the mother unit. The apparatus is a substantially hands-free. User profile and user exercise data is captured. A computer system in communication with the base unit is provided. Data captured by the mother unit is communicated to and analyzed by the computer system, and feedback communicated to the mother unit is communicated to user.