Abstract: A system and method for increasing displaying time of online advertisements. Upon receiving a search request including one or more search terms, a search engine may identify a list of search results and display the search results on one side of a result page. The search engine may also obtain a list of advertisements and display the list of advertisements on the other side of the result page. When a user scrolls down to look at search results at a lower portion of the result page, the list of advertisements may be moved down, following the movement of the screen, so that at least a part of the list of advertisements may keep being displayed on the current screen. Since the online advertisements are visible to the user for a longer time, there are more opportunities for the online advertisements to get the user's attention, and consequently more opportunities for the user to click on an advertisement. As a result, the efficiency of online advertising may be improved.

Abstract: A system and method for increasing displaying time of online advertisements. Upon receiving a search request, a search engine identifies a list of search results and displays them on one side of a result page. The search engine also obtains a list of advertisements and displays them on the other side of the result page. When a user scrolls down to look at search results at a lower portion of the result page, the list of advertisements are moved down, following the movement of the screen. Thus, at least a part of the list of advertisements continue to be displayed on the current screen. Since online advertisements are visible to the user for a longer time, there are more opportunities for the online advertisements to get the user's attention, and consequently more opportunities for the user to click on an advertisement. Thus, the efficiency of online advertising may be improved.

Abstract: A system and method for increasing displaying time of online advertisements. Upon receiving a search request, a search engine identifies a list of search results and displays them on one side of a result page. The search engine also obtains a list of advertisements and displays them on the other side of the result page. When a user scrolls down to look at search results at a lower portion of the result page, the list of advertisements are moved down, following the movement of the screen. Thus, at least a part of the list of advertisements continue to be displayed on the current screen. Since online advertisements are visible to the user for a longer time, there are more opportunities for the online advertisements to get the user's attention, and consequently more opportunities for the user to click on an advertisement. Thus, the efficiency of online advertising may be improved.

Abstract: A system and method for increasing displaying time of online advertisements. Upon receiving a search request, a search engine identifies a list of search results and displays them on one side of a result page. The search engine also obtains a list of advertisements and displays them on the other side of the result page. When a user scrolls down to look at search results at a lower portion of the result page, the list of advertisements are moved down, following the movement of the screen. Thus, at least a part of the list of advertisements continue to be displayed on the current screen. Since online advertisements are visible to the user for a longer time, there are more opportunities for the online advertisements to get the user's attention, and consequently more opportunities for the user to click on an advertisement. Thus, the efficiency of online advertising may be improved.

Abstract: A system and method for improving precision of online advertisement targeting. Upon receiving a search request including one or more search terms, a search engine may identify a list of search results and display the search results in a first portion of a result page. The search engine may also obtain a list of advertisements and display the list of advertisements in a second portion of the result page. If a user is interested in a part of the result page, which may be a search result or an advertisement, he may mouse over it or click on the link to open the web page and get more information. A user activity analyzing module may collect information about the user's browsing activities on the result page, analyze the user's interest, and send one or more supplemental search terms to the search engine, so that the search engine may dynamically update the advertisement list with the supplemental search terms.

Abstract: A system and method for increasing displaying time of online advertisements. Upon receiving a search request including one or more search terms, a search engine may identify a list of search results and display the search results on one side of a result page. The search engine may also obtain a list of advertisements and display the list of advertisements on the other side of the result page. When a user scrolls down to look at search results at a lower portion of the result page, the list of advertisements may be moved down, following the movement of the screen, so that at least a part of the list of advertisements may keep being displayed on the current screen. Since the online advertisements are visible to the user for a longer time, there are more opportunities for the online advertisements to get the user's attention, and consequently more opportunities for the user to click on an advertisement. As a result, the efficiency of online advertising may be improved.