Abstract: The present disclosure relates to a system, method, and apparatus for securing electronic personal identifying information. The system enhances data privacy, by minimizing the amount of authentic personal identifying information that is shared with a third party. Namely, the system includes a database of known websites, apps, etc. that require personal identifying information to sign up—and then classifies whether any given type of information is strictly necessary to the functioning of the website. The system then generates placeholder “dummy” data for any fields that are required for signup, but are not strictly necessary for the website to function. The system allows for creation of several user profiles that vary the amount of authentic personal identifying information to be shared, based on the user's preferences. The system therefore helps to secure personal information in the event that, for example, the website later has a data breach.