Abstract: A method is provided in one example embodiment and includes establishing a connection between a client and a messaging fabric associated with a video system that includes a metadata broker element; storing metadata information associated with content, where the content is associated with a release uniform resource locator (URL); and generating a content guide, (e.g., an electronic program guide) that includes a plurality of content definitions (e.g., channels). A particular content (e.g., program) in the content guide is associated with a particular release URL that can be translated into a more specific URL based on a number of criteria.